by Joe Garecht Advanced donor stewardship Stewardship is one of the most important components of the fundraising process. Prospecting, cultivation, and asking are certainly important… but in my experience, building a strong donor stewardship system should be your top priority if you want to strengthen your development program. For many fundraisers, this comes as a […]
Do you know what your donors want?
Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]
10 Ways to Make The Biggest Impact with Small Gift Donors
How can you make the biggest impact with small gift donors? When you have multi-million dollar gifts coming in, it can be easy to turn your attention to the foundations and philanthropists behind those big numbers. And easy to forget about the small gift donors whose contributions of $5 to $5,000 dollars are the foundation […]
Why you shouldn’t treat fundraising as secondary
Fundraising isn’t secondary. It’s not your organization’s side gig, either. Too often, fundraising is “something we need to do to fund the mission.” That’s not an effective way to look at it, though. I have seen small organizations that are trying to build support. They have their mission firmly in mind, they’re already doing the […]
26 ways to show your donors they matter
How many different ways can you engage and thank your donors? One great thing about this time of year is that we are thinking about gratitude. Donors aren’t like mushrooms – if you ignore them, they WILL go away. There is no end to the ways you can create great experiences for your donors. Here […]
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