And why making it about you is a mistake We all do it from time to time. We fall a little in love with our own organization. Or we get a little tired of the hard work. Then we forget that good fundraising focuses on the donor and the mission. Are you making these mistakes? […]
12 ways you can thank your donors
Saying thank you is a critical part of fundraising. Sometimes, we can focus most attention on getting a gift. But great thanks are key to getting the next gift. Here are 12 ideas of how to thank your donors. 1. A prompt, personal, sincere thank you letter This is the least you should do, of […]
How to address hard truths in the era of fake news
Hard truth or fake news? (Yes, this is still a piece about fundraising and nonprofits) I watched the press conference wind to an end. At that point, the spokesperson uttered demonstrably incorrect words and walked away from the podium. Boom. The intent was obvious: my “facts” will trump your “fake news”. Obviously, our current situation […]
Does your fundraising appeal need a makeover?
Does your fundraising appeal need a makeover? Are you under deadline and working on an appeal? You’ve probably heard you should write fast and edit slow. And so you should. But how do you turn that rambling first draft into an effective appeal – fast? There’s definitely an art to writing a great appeal. It […]
Why good might be better than perfect
Why good might be better than perfect Are you feeling stressed? A perfectionist? I’m going to make a wild guess: you care a lot about your work. If not your organization, then about the mission. We wouldn’t be doing this work if we didn’t care. A lot. That leads me to another guess: you tend […]
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