How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]
Your annual giving toolkit – part two
Roll up your sleeves and get ready: here’s an annual giving toolkit Last week, I wrote about some of the ideas you need to create a successful annual giving program. Those form the thoughtful (and necessary) underpinning. This week, our focus will be more tactical – “hands-on”, if you like. An annual giving toolkit – […]
Your annual giving toolkit – part one
Annual giving is a process – and a toolkit can help To create a successful annual giving program, you need to think beyond the once-a-year appeal. Think about what you’ll need to succeed. Then put together the tools you’ll need. Fundraising is relationship-building. When your donors hear from you once a year – and that […]
Do you have to be great to do good?
Have you ever wondered if you were good enough for your work? In our thirst for information, ideas, and improvement, we might be forgiven some pangs of inadequacy. I know you care about learning (you’re reading this, after all). And that’s absolutely necessary. But in the meantime, let me reassure you: You are good enough […]
When your fundraising goals matter. And when they don’t.
I’ll bet your inbox looked like mine at year-end. Filled with urgent news about fundraising goals. So many emails and letters – from organizations you support and sometimes from those you barely know. But every time I saw an appeal (email or direct mail) based on the organization’s fundraising goals, I wanted to cry. So […]
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