Have you ever wondered if you were good enough for your work? In our thirst for information, ideas, and improvement, we might be forgiven some pangs of inadequacy. I know you care about learning (you’re reading this, after all). And that’s absolutely necessary. But in the meantime, let me reassure you: You are good enough […]
When your fundraising goals matter. And when they don’t.
I’ll bet your inbox looked like mine at year-end. Filled with urgent news about fundraising goals. So many emails and letters – from organizations you support and sometimes from those you barely know. But every time I saw an appeal (email or direct mail) based on the organization’s fundraising goals, I wanted to cry. So […]
How to create a donor communications calendar
This post has been updated. You can find the most recent version here. How can you create a donor communications calendar? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating […]
I don’t owe you: why I’m not giving back
“I don’t owe you.” That’s what I thought as I opened the envelope. Makes me sound awful, doesn’t it? But let me explain. When you ask people to “give back” by making a gift to your organization, you’re setting up a relationship based on obligation. And transaction. Think carefully about whether that’s really what you […]
What one brilliant arts organization can teach us about fundraising
One of the most popular posts I’ve published is about fundraising for an arts organization. That’s why I want to share some remarkable pieces I found on Medium. Then I want to talk about how this may have implications for fundraising in a broader sense – not just for arts organizations. My discovery started with […]
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