Is your cause worth joining? I’ve been watching the kids from Parkland, FL force the country to face our gun safety problems. They’ve succeeded in grabbing our attention for many reasons. But one important reason is that they’ve defined their cause. Successfully, boldly and in a united way. We know what they’re fighting. We know […]
Your donors want to know: will you still love me tomorrow?
Tell the truth: does your organization love them and leave them? I’ve noticed a few situations where gifts to large, national organizations – even memorial gifts, no less – have resulted in truly bad donor care. These are organizations that spend tremendous resources on acquisition and “awareness”. Like fancy television campaigns and a constant stream […]
The case of the disappearing donor
The disappearing donor. There I was. In my kitchen, minding my own business. And the envelope appeared. Oh, I’d seen its like before. Always brought me heartache. So if I knew what was good for me, I would have put that newsletter down and walked away. Guess I was looking for trouble. And there it […]
Donor love means knowing how to say thank you
Donor love means knowing how to say thank you It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks […]
How to test and measure your donor campaigns
How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]
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