A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level simple. […]
Say thank you like you mean it
Don’t settle for a boring, emotion-free thank you. I picked up my mail the other day and opened an envelope from a well-respected advocacy organization. It was an acknowledgment of my recent gift. And it was so disappointing! Mentally, I went through a list of failures in one letter: My husband’s name was spelled incorrectly. […]
Your killer advantage: great customer service
A customer service story Do your donors feel like this? The other night, my husband called my cell phone. “Are you home?” he asked, puzzled. “Yes”, I answered, just as confused. Apparently, he’d been trying our home line and getting no answer. I checked, and yes, our line was dead. I tried to call AT&T, […]
The royal we
Do you see a lot of the “royal we” in your mailbox? Know what I mean? “XYZ has been successfully helping [poor, hungry, sick] people for more than 30 years. During that time, we have blah, blah, blah. We have been recognized by Charity Navigator for our excellent finances. We have been celebrated by our […]
I can’t thank you enough! (Or can I?)
Can you thank someone too much? I wrote (ok, ranted) about the things I wish we fundraisers wouldn’t do. A commenter asked a question I’ve asked myself over the years. I thought I’d explore it a little further today. The question was basically “how can you say thank you to donors, over and over again, […]
- « Previous Page
- 1
- …
- 105
- 106
- 107
- 108
- 109
- …
- 112
- Next Page »