Yes. Your thank you letter matters. I once saw an opinion that I couldn’t disagree with more. I’m paraphrasing, but it went something like this: Donors should be happy with whatever thank you letter they get. Worrying about a real signature or other things is a sign of donor dominance. So much nonsense! Your donors […]
Do your thank you letters need a little help?
I want you to raise more money. So I want you to fix your thank you letters. I understand why thank you letters might seem an afterthought. When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly, and you get […]
You talking to me? Or why you must focus on donor retention
My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]
You can put more heart into your fundraising today
Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads. Does that mean every one of your donors needs to be someone you know personally? […]
You can spread a little gratitude and feel happier
If you’re a fundraiser, part of your calling is spreading gratitude. Does this sound like a familiar exchange? Thank you!” “No, thank YOU!” Saying thank you is an expected part of our social discourse. It smooths the way for simple – and more complex – conversations. Someone holds the door for you, and you say […]
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