People often ask how to raise money for their small or brand-new organization. While no one answer is right for every organization, there are some basics that will help. But first, some hard truths: Consider carefully whether your organization is needed Before you even begin to raise money, before you even file the papers, you […]
Social Media in Your Fundraising Efforts: 4 Expert Tips
Depending on your nonprofit’s marketing strategy, social media may play a large role in your fundraising techniques. The increasingly digital nature of ads and marketing will make social media more prevalent in the future. But, as marketing becomes more social, it’s increasingly important to stay up-to-date on social media best practices and strategies that work. […]
Engagement fundraising – how to fundraise smarter
I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]
How You Can Make Next Year Your Most Successful Year
Fundraisers, it’s time for a new start, don’t you think? So before the new year is here, I want to share some thoughts about your new year. Be intentional You know how it goes. If just do what you’ve always done, you’re lucky if you get the same results. I know planning can seem time-consuming, […]
How you can keep fundraising staff happy and effective
This post is for nonprofit leaders and fundraising staff. Executive directors. CEOs. Especially those of you who have had a hard time keeping good fundraisers around. Just for you, here’s a list of Do’s and a Don’t Do trust your fundraising staff Essential to any strong relationship is trust. And trust is also crucial to […]
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