Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]
Why Mass Texting is not a solution for Fundraising
Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Volunteers: are you missing these important donors?
Do you think of volunteers as donors, too? Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But […]
The case of the hidden development staff
Have you ever felt your organization’s development staff were hidden away? Maybe on a different plane of existence? Doing strange work normal people wouldn’t understand? I feel strongly about this: development staff must be accessible. Internally and externally. Your work might be specialized, but it’s integral to your organization’s success. (Unless you are fully funded […]
Online Fundraising: 5 Tools to Make Your Efforts Easier
Online fundraising tools As a nonprofit professional, fundraising is one of the most important parts of your job. Between stewarding donors, creating engagement opportunities, and planning communication strategies, you have quite a bit on your plate! That’s where online fundraising tools come in. Online fundraising isn’t anything new. Nonprofits have been asking for donations on […]
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