Do you have to fundraise with volunteers? I am currently chairing my church’s stewardship campaign. (Stewardship is another way to say “fundraising” of course.) I find myself switching hats often. Fundraising professional vs. volunteer. What I’ve learned vs. our situation. This is an all-volunteer effort, and we’re a small church. But as with so many […]
Empathy: the smart fundraiser’s superpower
Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]
Why Mass Texting is not a solution for Fundraising
Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Volunteers: are you missing these important donors?
Do you think of volunteers as donors, too? Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But […]
The case of the hidden development staff
Have you ever felt your organization’s development staff were hidden away? Maybe on a different plane of existence? Doing strange work normal people wouldn’t understand? I feel strongly about this: development staff must be accessible. Internally and externally. Your work might be specialized, but it’s integral to your organization’s success. (Unless you are fully funded […]
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