In a recent blog post on this very website, Mary Cahalane wrote a piece entitled GivingTuesday is a day, not a strategy. I always enjoy Mary’s writing and I would say that nearly 99% of the time I am lock step with her around her thoughts. Yet on this particular item, I felt like I […]
How to make #GivingTuesday more than a gimme
Soon it will be #GivingTuesday. My inbox, and yours, will overflow with messages from every nonprofit we’ve had contact with in the past. Too many of the messages will be the same: Send us money, because… #GivingTuesday! Let’s remember what this day was meant to be: Celebrated on the Tuesday following Thanksgiving (in the U.S.) […]
How serious are you about monthly giving?
Monthly giving? I mean, for real, how much of your attention is given to creating, sustaining, growing a monthly giving program at your organization? I don’t mean a checkbox on a reply form, though that’s nice. I mean serious, intentional action to persuade your donors to support your work monthly. I ask because monthly donors […]
Staying Afloat: Adjusting Your Crisis Fundraising Strategy
Now is the time to consider crisis fundraising. The COVID-19 pandemic has changed the course of the year across all industries, especially, as you’re well aware, the nonprofit sector. By this point, you’ve likely addressed any of your organization’s urgent needs, like canceling upcoming events or managing emergency funding. But once you’ve checked off these […]
Why Your Donation Page Underperforms (and How to Fix It)
Your donation page matters – a lot Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving […]
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