We don’t always plan for emergencies or emergency fundraising Of course, that’s what an emergency is – something important, but not normal. So how can you plan for it? If your organization finds itself struggling with the impact of coronavirus – whether in increased expenses and/or increased need for your services – you need to […]
After the ask: why donor engagement matters
Donor engagement is critical. How are you doing? You’ve probably seen donor retention numbers over the last several years. Over the last five years, donor retention rates have been between 44% and 46%. That’s not good. And acquiring new donors has only gotten harder and more expensive. (But don’t stop trying!) So, what are you […]
Fundraising in a time of pandemic
Chances are, you’re reading this at home. With the coronavirus raging through the world, the best defense we have is social distancing. It’s hard. For some, it’s dangerously hard. But it’s what we have. That means a great number of people find themselves at home – without a job, or unsure of their job. So […]
Is our world moving too fast for empathy?
If part of your work is communicating with donors, your job might be getting harder. Is our world moving too fast for empathy? We’ve heard that human attention spans are now shorter than those of goldfish. We know more people are reading online, and fewer are reading on paper. And we have also known that […]
Donor CARE – and you
We never met in person. But John Haydon was my friend. There’s a good possibility he was yours, too. That’s just how he was. On March 8th, I joined a large group of his family and friends at a memorial service. It was so well suited to John – leaving people moved and sad, but […]
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