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Pay attention! You need these relationships if you want fundraising to succeed

Silos are death to fundraising relationships The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer […]

Filed Under: Blog, Fundraising, Nonprofits Tagged With: fundraising staff, staff relationships 2 Comments

Why human connection still matters in fundraising

Where’s the human connection? News around charity fundraising sounds bleak. The Guardian posted an article warning of an unprecedented crisis and stated that “expected losses for the sector [are] likely to run into hundreds of millions of pounds, and many organisations [are] already struggling financially”. While COVID-19 may have accelerated the crisis in the NFP […]

Filed Under: Blog, Fundraising Tagged With: human connection, personalized video 2 Comments

Donor fatigue is not a thing

Can we finally dispense with the idea of donor fatigue? Like that one leaf on an otherwise perfect green lawn, donor fatigue is an idea that just keeps blowing back into our world. And I wish we could kick it to the curb, today. A quick story: years ago, I was at a meeting, representing […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor fatigue, donor retention 2 Comments

What exactly are you waiting for?

If you put off fundraising now, waiting may hurt you. I don’t have data to share – we’ll all know more when the Fundraising Effectiveness Project’s numbers are out for the first quarter of 2020. But what I’m hearing from colleagues and clients is nearly universal: fundraising through this pandemic is doing very well. Sometimes, […]

Filed Under: Blog, Fundraising Tagged With: crisis fundraising, Fundraising 6 Comments

Emergency fundraising: plan now for later.

We don’t always plan for emergencies or emergency fundraising Of course, that’s what an emergency is – something important, but not normal. So how can you plan for it? If your organization finds itself struggling with the impact of coronavirus – whether in increased expenses and/or increased need for your services – you need to […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: emergency appeal, fundraising appeal 3 Comments

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