Your donation page matters – a lot Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving […]
Pay attention! You need these relationships if you want fundraising to succeed
Silos are death to fundraising relationships The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer […]
Why human connection still matters in fundraising
Where’s the human connection? News around charity fundraising sounds bleak. The Guardian posted an article warning of an unprecedented crisis and stated that “expected losses for the sector [are] likely to run into hundreds of millions of pounds, and many organisations [are] already struggling financially”. While COVID-19 may have accelerated the crisis in the NFP […]
Donor fatigue is not a thing
Can we finally dispense with the idea of donor fatigue? Like that one leaf on an otherwise perfect green lawn, donor fatigue is an idea that just keeps blowing back into our world. And I wish we could kick it to the curb, today. A quick story: years ago, I was at a meeting, representing […]
What exactly are you waiting for?
If you put off fundraising now, waiting may hurt you. I don’t have data to share – we’ll all know more when the Fundraising Effectiveness Project’s numbers are out for the first quarter of 2020. But what I’m hearing from colleagues and clients is nearly universal: fundraising through this pandemic is doing very well. Sometimes, […]
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