Monthly giving? I mean, for real, how much of your attention is given to creating, sustaining, growing a monthly giving program at your organization? I don’t mean a checkbox on a reply form, though that’s nice. I mean serious, intentional action to persuade your donors to support your work monthly. I ask because monthly donors […]
Your annual giving toolkit – part two
Roll up your sleeves and get ready: here’s an annual giving toolkit Last week, I wrote about some of the ideas you need to create a successful annual giving program. Those form the thoughtful (and necessary) underpinning. This week, our focus will be more tactical – “hands-on”, if you like. An annual giving toolkit – […]
7 Reasons to focus on your monthly giving program
7 Reasons to focus on your monthly giving program And why you should get started today. My first try at monthly giving happened years ago. As an unrepentant fundraising do-it-yourselfer, I read a lot. So more than 10 years ago, I happened on an article by Harvey McKinnon, author of Hidden Gold, about monthly giving. […]
Monthly giving: 5 reasons to start today
Monthly giving: 5 reasons to start today Are you waiting at the starting block to start a monthly giving program? And I don’t mean a check box on your donation form. I mean a real program – with goals and a plan. Last month, I urged you to try something new this year. If you […]