Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]
26 ways to show your donors they matter
How many different ways can you engage and thank your donors? One great thing about this time of year is that we are thinking about gratitude. Donors aren’t like mushrooms – if you ignore them, they WILL go away. There is no end to the ways you can create great experiences for your donors. Here […]
Think you’re too small to care for donors?
Think you’re too small to care for donors? Think again. If you raise money, you can care for your donors. No excuses. Because if you want to keep raising money, you must take good care of your donors. If your organization is small, you should know you’re not alone. Most nonprofits have annual budgets under […]
Do you like me? You like me!
Let me ask you something: do you really like your donors? I don’t mean as a group or as an idea. I mean as people. Do you like them? I recently read an article by Roger Dooley at Neuromarketing. He was writing, as he often does, about Robert Cialdini and his findings about sales. Your instinct […]
How to make your donors feel special
How to make your donors feel special You understand how important retention is. And if you’re overworked and underfunded then it’s even more critical that your donors feel fiercely loyal to your organization. And you’re already doing what you’ve been told: All of this is about a mindset that puts donors at the center of […]
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