Think you’re too small to care for donors? Think again. If you raise money, you can care for your donors. No excuses. Because if you want to keep raising money, you must take good care of your donors. If your organization is small, you should know you’re not alone. Most nonprofits have annual budgets under […]
Do you like me? You like me!
Let me ask you something: do you really like your donors? I don’t mean as a group or as an idea. I mean as people. Do you like them? I recently read an article by Roger Dooley at Neuromarketing. He was writing, as he often does, about Robert Cialdini and his findings about sales. Your instinct […]
How to make your donors feel special
How to make your donors feel special You understand how important retention is. And if you’re overworked and underfunded then it’s even more critical that your donors feel fiercely loyal to your organization. And you’re already doing what you’ve been told: All of this is about a mindset that puts donors at the center of […]
How good are you at customer service?
How good are you at customer service? Can we talk about customer service? Maybe you don’t think about our work as customer service work. That’s the folks at the store or on the other end of the phone when you need help. Or the person at the counter of your favorite bagel place. But if […]
The one thing you need to know about fundraising
What you need to know about fundraising: it’s not about you I’m embarrassed to say it took me years to realize this. I – like you, maybe – was filled with enthusiasm for my organization. That’s good. It’s really hard to do good work when you don’t feel that way. But I let it color […]
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