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How to be heard in a noisy world

We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]

Filed Under: Blog, Donor communications, Donors Tagged With: attention span, donor-focused, storytelling

What good politicians can teach us

I’ll admit to being a political junkie. I’ll be glued to the set tonight, watching returns until I fall asleep. The drama is better than most entertainment television has to offer. And of course, the stakes are huge. Think about all the people who don’t vote. In the US, only about 40% of people vote in […]

Filed Under: Blog, Donor communications, Donors Tagged With: communications, donor retention, writing for donors

Can I help you?

Can I help you? I am not a scientist. Mine is a brain made for metaphor, not molecules. But so long as I don’t need to crack a biology textbook, memorize the periodic table, or dissect a frog, I’m willing to dip a toe in. And one area I find fascinating is neuroscience. Why do […]

Filed Under: Blog, Donor communications, Donors Tagged With: Donors, helpfulness, neuroscience

I’m no hero and neither are you

I’m no hero, but I’m trying to do it all right now. I bet you know what I mean. Year-end is especially busy for those of us who raise money for nonprofits. It’s the high holy season of giving, and if we’re not ever present in our donors’ consciousness, we risk losing support. If we […]

Filed Under: Blog, Caring for yourself, Donors Tagged With: Donors, Fundraising, help, individual giving, Nonprofit, Nonprofit organization

Antoinette Tuff is my hero

I’ll buzz them in so you’ll know when they are coming, okay? Okay, so just stay there calm. Don’t worry about it. I’m gonna sit right here so they see that you didn’t try to harm me, okay. It’s gonna be all right sweetie. I just want you to know that I love you. I’m […]

Filed Under: Blog, Donors Tagged With: emotion, hero, love

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