Wondering how you can engage and thank your donors? Donors aren’t like mushrooms – if you ignore them, they WILL go away. So you should be thinking about how to make their experience with your organization one that helps them feel connected and important. The good news? There are endless ways you can create great […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. Fundraising success takes skill. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
The Ultimate Guide On Donor Experience
I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I made a comment that using a person’s first name in communication was not going to cut it for the donor experience. Someone asked me why that isn’t enough. […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is donor love a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect, and shared values. Recognition Not everyone is your potential donor. The people who do choose […]
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