WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
Fundraising isn’t easy
Fundraising isn’t easy. And there are no magic shortcuts. My friend Ephraim reminded me of this recently. Nonprofit board members or even staff leaders suggesting fundraisers just… call Oprah. Or Bill. Or whats-his-name with the spaceship… That’s not how it works. Really. I’ve witnessed this firsthand, too. An arts organization, talking about the budget. And […]
5 Steps to Create a Donor Attraction Campaign
You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors. This way of thinking is key to creating an effective donor attraction campaign, so […]
What’s in a name? Respect
Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]
The birds and bees of fundraising
“Mommy, where do major donors come from?” Well, dear, it’s a very special story. And you’re old enough now for me to share it with you. It begins with a group of people. They decide to work together to make something better. To be kinder to people or animals. To make beautiful things that everyone […]
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