What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”. However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. Instead, it’s better to […]
Lapsed donors: you don’t really want to say goodbye, do you?
Are you thinking about lapsed donors right now? We’ve been living through a few years of crisis, calamity, catastrophe… you name it. From Covid to conflict, it’s been a heck of a ride. This climate has been good to some organizations. Human services and international aid – these are needs that are ever-present in people’s […]
The big question your donors want you to answer: WHY
WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
Fundraising isn’t easy
Fundraising isn’t easy. And there are no magic shortcuts. My friend Ephraim reminded me of this recently. Nonprofit board members or even staff leaders suggesting fundraisers just… call Oprah. Or Bill. Or whats-his-name with the spaceship… That’s not how it works. Really. I’ve witnessed this firsthand, too. An arts organization, talking about the budget. And […]
5 Steps to Create a Donor Attraction Campaign
You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors. This way of thinking is key to creating an effective donor attraction campaign, so […]
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