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Are you making these fundraising mistakes?

Are you making these mistakes? As a consultant, I work with some smaller nonprofits. To begin, I try to get a sense of how they’re fundraising now. I see similar problems across different organizations. But here’s the surprising thing − I see these same problems in my mailbox every day, from national and international charities. So these aren’t […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, nonprofit fundraising, solicitations 9 Comments

Money, time and attention poverty

What’s your attention worth? I read an interesting article a while ago in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me, you hadn’t thought as much about time and mental bandwidth poverty. If you suffer from one type of poverty, […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, copy-writing, donor appeals, donor-focused 6 Comments

Serve it like a pizza

Pizza and fundraising… what in the world do they have in common? There’s a small pizza place in our town. It began life as a smaller off-shoot of a chain. The pizza was ok. Mostly we went because it was conveniently close. A few weeks ago, it became obvious that the place was under new […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: Customer service, relationship fundraising 6 Comments

Check your we

Are your donor communications focused on your organization or your donors? I opened a piece of mail the other day. It was from an organization we’ve supported – one that does good work, important work. But here’s what jumped out at me right away about this short piece. It was ALL about them. I couldn’t help […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, direct mail, donor appeals, donor-focused 8 Comments

Who cares about donors, anyway?

Who cares about donors, anyway? Do you? The Agitator hosted what became a heated conversation about the value of focusing on relationships in fundraising a while back. The heat came from one commenter in particular. The Agitator recommended a post by the esteemed Ken Burnett, called Keeping the Right Fundraisers. In his post, Ken offered the […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: donor retention, fundraisers, relationship fundraising 8 Comments

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