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Why your brain loves stories

I was in high school. It was the highly-anticipated movie event of a lifetime. None of the theaters nearby were showing it – yet. But my friends and I were determined. We located a theater 40 minutes away. But there was a problem: how would we get there? My parents couldn’t give me the car […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor communications, donor relationships

You CAN write a great thank you

Does writing a thank you letter make you feel sort of squeamish? Do you put it off, because… all those feelings? Or maybe just because you don’t know where to start? I got you. Read on… Your opening paragraph As you would with any letter, keep the first paragraph short. And make it all about […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor communications, donor relationships, thank you letters

Improve your fundraising letters fast

You can improve your fundraising letter today Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, you feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, direct mail, Fundraising

Empathy: the key to better fundraising

Empathy – the feeling that you understand and share another person’s experiences and emotions: the ability to share someone else’s feelings While sympathy is compassion for someone else’s situation, empathy is feeling their pain. Sympathy keeps its distance. Empathy is a powerful connection to someone else. We’ve evolved to feel empathy because it’s useful in understanding […]

Filed Under: Blog, Donor communications Tagged With: emotional fundraising, empathy

How are your conversation skills?

Conversation?! Don’t worry. You don’t have to be a great talker to have this conversation. Today I heard from an excited client about an email. (I love getting celebration emails like this!) My client is a new theater here in Connecticut. And theater is where I started my nonprofit career… so I’m having fun. We’ve […]

Filed Under: Arts Fundraising, Blog, Donor communications Tagged With: donor communications, donor relationships, donor retention

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