AI is the new kid on the block. You know, the one with rich parents. Who has the best toys. You were eager to play. But you had to wait for an invitation, of course. Then the big day arrived! And you realized the kid didn’t have anything interesting to say. Just sort of repeated […]
Donor Communications
Finding the stories you need
Giving is an emotional act. And stories are the way we connect to people’s feelings. You understand that. You know that we humans are wired for story. And that a story will plant an idea in someone’s head much better and faster than any list of facts. Feelings unlock donors’ desire to help. That’s why […]
Unlocking Support: The Art of Clear Communication in Nonprofits
Clear communication might be your best tool for raising money. Recently, Ephraim Gopin shared a funny/not-so-funny post from McSweeney’s. It was titled: We dare you to figure out what our nonprofit does. And it nails it. Do you want to make me really cranky? Use language like what they mock here. Unclear. Full of buzzwords. […]
7 more quick tips to improve your donor communications
Do your donor communications need a few quick tips? Improve your donor communications… I know. I just wrote about this. But there’s a bit more… and if you’re like me, more ideas are hard to resist. You’ve probably heard you should write fast and edit slowly. And so you should. But how do you turn […]
Why your brain loves stories
I was in high school. It was the highly-anticipated movie event of a lifetime. None of the theaters nearby were showing it – yet. But my friends and I were determined. We located a theater 40 minutes away. But there was a problem: how would we get there? My parents couldn’t give me the car […]
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