If you’re a fundraiser, part of your calling is spreading gratitude. Does this sound like a familiar exchange? Thank you!” “No, thank YOU!” Saying thank you is an expected part of our social discourse. It smooths the way for simple – and more complex – conversations. Someone holds the door for you, and you say […]
Donor Communications
Thankology from Lisa Sargent – a must read
Do you have a shelf full of fundraising books you’ve skimmed, but not read? Is there always something more pressing to do? Or even the siren call of reading that isn’t about work? I want to share a book that you’ll find delightful and practical today. Yes, Lisa Sargent has written her book. And oh, […]
Unlock your impact: try a donor survey today!
Do you want to know what your donors think? Do you want them to know you care what they think? Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. (You […]
Why you need a great ask at year-end
We’re heading into the year-end flurry of fundraising. What’s your ask? Tis the season, and fundraisers everywhere are preparing. What’s your year-end ask? It’s also the season for multiple “giving days”… like GivingTuesday or December 31st. I hope you’re already polishing up the last details of your year-end campaign. But before you mail anything or […]
Fundraising appeals: think before you write
So you’re ready to write a fundraising appeal. Now what? Before you even begin to write your appeal, there are some things you should think about. What’s the ONE thing you’ll ask a reader to do? Too often, we use a fundraising appeal as a catch-all for everything we want to tell people. This is […]
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