We’re heading into the year-end flurry of fundraising. What’s your ask? Tis the season, and fundraisers everywhere are preparing. What’s your year-end ask? It’s also the season for multiple “giving days”… like GivingTuesday or December 31st. I hope you’re already polishing up the last details of your year-end campaign. But before you mail anything or […]
Donor Communications
Fundraising appeals: think before you write
So you’re ready to write a fundraising appeal. Now what? Before you even begin to write your appeal, there are some things you should think about. What’s the ONE thing you’ll ask a reader to do? Too often, we use a fundraising appeal as a catch-all for everything we want to tell people. This is […]
Mind the gap
It can be the toughest part of your fundraising communications to grasp. Like a slippery fish, it keeps jumping from your grasp. I’m talking about your fundraising offer, of course. The gap that describes your need. The central part of fundraising that’s so easy to slide over, or step around. The guts of the whole […]
All about donor newsletters
Many years ago, I began reading about something new to me. Tom Ahern tipped me off to donor newsletters. Though I’d been in fundraising for nearly ten years by then – focused on individual donors and annual giving – I tended to think of newsletters as something very large organizations sent. (And those were often […]
Beginner? How to write appeals that work
It’s been a long time, but I remember when I first began writing appeals. This was before we had access to the internet and a huge amount of information at our fingertips. I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On paper, mailed to me!) As I mentioned recently, I took my […]
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