I’m a sucker for a good story. Yesterday, despite a library book I hadn’t even started, I went to the bookstore and came home with four more novels. Lately, I’ve needed some good space opera to take me far away from our current reality. And it’s that “take me away” part that’s key for me. […]
Donor Communications
Follow these rules and raise more
Here are some basic rules that I use when I write to donors. After many years writing for donors, there are a few rules I always keep in mind. Because I know when I do, what I write raises more. So consider following these rules as well. I hope they help! Rule 1. Kind beats […]
Quick tips to improve your fundraising writing
Does your fundraising writing produce less than satisfying results? I’ll be honest: Creating good donor communications is a constant learning experience. But you can do some things to help today. Here are some tips for you. Unmarry your “brand”. That is, unchain yourself from the collection of fonts, colors, and language being pushed at you […]
It’s not about you
It’s not about you. Sorry. Quite often, I go through my mail and see appeals that disappoint me. It’s not that the cause is wrong (those I rarely even open). It’s the self-aggrandizing tone. I’ve been thinking about this for years and have held off writing anything. I don’t want to point fingers at any […]
Donor conversations: the secret to meaningful connections
Things have gotten pretty loud out there So I’ve been thinking about listening, particularly to those who care about your cause. But let’s step back a little first. If you see donors only as financial sources, you should broaden your outlook. No one wants to be loved only for their money. Do you want donors […]
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