Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Donor Communications
Why the AI robots are not going to take your job
I don’t think the AI robots are taking over yet. You’ve probably heard all the buzz lately about the magic of AI. And perhaps it’s because I’m a writer, but I don’t think these are the answer to your fundraising copywriting needs… or not THE answer. AI: Garbage in… garbage out First, while it all […]
Your donors don’t care about your fundraising goals
Your donors really don’t care about your fundraising goals. But they care – a lot – about your mission. Fundraising goals are important – inside. But donors care about your mission. If you’re fundraising, you already know that. But is that reflected in how you ask for gifts? Time and again, I see it: internal […]
Get behind me, Satan!
Maybe you’re putting the finishing touches on your year-end appeal. Or maybe you’re already thinking about the next one. (Go you!) In either case, there are temptations – usually suggested by someone who doesn’t understand fundraising – that you will need to resist. If you want the appeal to succeed, that is. Temptation one: Keep […]
Too many cooks spoil the chili – or your next appeal
Or why too many cooks who don’t know what’s already in the pot can make a mess. Years ago, my family was gathered at my parent’s home to celebrate Christmas. By then, we were a big crowd – I have three siblings, and each of us has two children. So my mom planned to make eating […]
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