I’ve been writing fundraising copy for a long time. And from the very start, I faced one problem over and over and over again. No. Though those pop up all the time. What has consistently gotten in the way is interference from people who aren’t focused on fundraising. It might be the boss. Or the […]
Donor Communications
How to share feelings
So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
Fundraising: fewer facts, more feelings
You’re an emotional creature. That’s not an insult! We all are. It’s how humans… human. I’m thinking about this as I write to you, because so often we feel compelled to prove our worth, and our organization’s worth, to our community. But especially when you’re asking people to support your mission, you’ll do so much […]
Communicating Planned Giving to Your Donors: 5 Tips
Planned giving is the underdog of charitable gifts. Often underestimated and underused, planned gifts have the potential to seriously grow your nonprofit’s long-term revenue. And, conveniently, anyone can make a planned gift. When donors make a planned gift, they solidify their legacy and make a real difference in the world (and tap into valuable tax […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
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