Your donors really don’t care about your fundraising goals. But they care – a lot – about your mission. Fundraising goals are important – inside. But donors care about your mission. If you’re fundraising, you already know that. But is that reflected in how you ask for gifts? Time and again, I see it: internal […]
Donor Communications
Get behind me, Satan!
Maybe you’re putting the finishing touches on your year-end appeal. Or maybe you’re already thinking about the next one. (Go you!) In either case, there are temptations – usually suggested by someone who doesn’t understand fundraising – that you will need to resist. If you want the appeal to succeed, that is. Temptation one: Keep […]
Too many cooks spoil the chili – or your next appeal
Or why too many cooks who don’t know what’s already in the pot can make a mess. Years ago, my family was gathered at my parent’s home to celebrate Christmas. By then, we were a big crowd – I have three siblings, and each of us has two children. So my mom planned to make eating […]
The why and how of fundraising
If you’re writing that year-end appeal or anything that goes to your donors, you’ll be more successful if you understand the “why” and “how” of fundraising. At first, you’d say it’s pretty easy, right? How is the way to do something, why is the reason you do something. “Why” and “how” matter to your fundraising […]
You are not your donor
Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
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