Everybody has an opinion about your appeal. Not every opinion should matter. I’m a fundraising copywriter. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a […]
Donor Communications
Fundraising is not debate club
I bought a rowing machine last Christmas. It’s still causing arguments. ~John Thompson Full disclosure: I was not in a debate club. I would have been sliced and diced in moments, as I tried to find common ground so everyone could be nice to each other. Take a look at the fundraising mail making its […]
The big question your donors want you to answer: WHY
WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
What it costs to feel all the feels – and why you should pay
This is a short story about feeling all the feels. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but now I’m an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can […]
If you make people cry are you a bully?
Are emotions manipulative? What about images? Is it bad if people cry? When we nonprofits tell a story that shares the needs of a beneficiary, we don’t create the tension that the donor feels. The story just reveals the internal tension the donor holds between how the world is and how they believe the world […]
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