Too big to succeed? My family recently made what was for us a large gift to a national charity. The response was underwhelming, and that’s being kind. An 8.5 x 14 sheet of paper, with the bottom being a tear-off, generic response form. The thank you letter – such as it was – consisted of […]
Donor Communications
What do you have to offer?
I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]
Can fundraisers be both human and smart?
I received a lovely email from the Fundraising Everywhere folks. In it was a piece by Wayne Murray. He urged all of us in the nonprofit sector to be more human. That gets a rousing YES! From me. But then we veered from the big picture – keeping fundraising human – to tactics like font […]
5 Ways Mobile Apps Can Support Your Fundraising Strategy
These days, it seems like there are mobile apps for everything. Online shopping, stargazing, photo editing, meditation — the list goes on. Apps can help you figure out what to cook for dinner. They can keep you from getting bored in a waiting room. Or introduce you to your new favorite music. Mobile apps are […]
You have new donors. How will you keep them?
Keeping those new donors is critical M+R Benchmarks report a 32% increase in online giving in 2020. The Fundraising Effectiveness Project reports a 10.6% increase in giving compared to 2019. Organizations that were ready – or able to get ready, fast – were successful in the midst of the Covid pandemic. And that’s fantastic news! But it also […]
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