Do you want to attract new donors? When it comes to fundraising, investing in your relationship with current donors is the most important (and effective) thing to do. Just as in business, it costs five times more to acquire a new customer than to retain one. Yet every year, every nonprofit loses donors, and if […]
Donor Communications
What you need to know about before and after
Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]
Donor touches? Paper is still your best bet
Donor touches matter and paper is still your best bet. I have been seeing a lot of articles during the past year about COVID and work. Specifically, about how the pandemic has changed the way we work and the way we communicate. And honestly, how not? Organizations that were tied to an in-person environment had […]
Create a photobank this year
If you don’t already have one, put creating a photobank on your to-do list. Though it should pain me – a writer – to say this, it’s true: one great photo says more than words can. An image communicates much faster – long before words make their way to our brains. More of us are […]
What’s in a name? Respect
Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]
- « Previous Page
- 1
- …
- 20
- 21
- 22
- 23
- 24
- …
- 55
- Next Page »