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Keep it human to succeed

NBC headline

Fundraising is all about being human. Tremendous events are happening every day, all around us. But living in a time like this offers us the chance to learn. And as I try to absorb the daily news – new, impossibly high Covid counts, new, impossibly awful political news – I realize that a learning opportunity […]

Filed Under: Blog, Donor communications Tagged With: donor communications, emotion, identifiable victim effect 4 Comments

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