If you don’t already have one, put creating a photobank on your to-do list. Though it should pain me – a writer – to say this, it’s true: one great photo says more than words can. An image communicates much faster – long before words make their way to our brains. More of us are […]
Donor Communications
What’s in a name? Respect
Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]
How to use awe to raise more money
Goosebumps. We’ve all had them. Sometimes it’s just a reaction to cold. But I’m talking about the other ones. You know what I mean. The ones that break out when we’re really moved. The feeling you get when you stare at a starry sky and think about how huge the universe is. Our involuntary reaction […]
Can you feel it? How you can use the power of metaphor
How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]
GivingTuesday is a day, not a strategy
So, GivingTuesday has come and gone again. And many of us will have experienced the email onslaught. And maybe feel a little grouchy about it all. I’ve heard about organizations sending hourly emails out on the big day. I wonder if that’s working for them? And I wonder what it’s costing them… in time, in […]
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