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12 human quirks you can use to fundraise better

We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor communications, Fundraising, neuropsychology Leave a Comment

Human. Connection.

Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor relationships, donor retention Leave a Comment

Why you should be creating a donor newsletter

You should be creating a donor newsletter. Because they’re a love letter to your donors And you do love your donors, right? You’re probably sending appeals – I hope more than one a year. And you’re working on great thank you letters. But what do you give to the donors who care enough to support […]

Filed Under: Blog, Donor communications Tagged With: donor loyalty, donor newsletters, Thanks 12 Comments

What if you can’t afford a copywriter?

It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]

Filed Under: Blog, Donor communications Tagged With: copywriter, copywriting, DIY Leave a Comment

They challenge your fundraising appeal. How should you respond?

Everyone has an opinion about your fundraising appeal… I do lots of copywriting. Newsletters, email appeals, and especially fundraising appeals. I love it. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the letter really have to be two (or […]

Filed Under: Blog, Donor communications Tagged With: appeal letters, copywriting, writing for donors 11 Comments

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