You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
Donor Communications
Looking for attention? Why the details matter
It’s almost that time of year again. Your mailbox and inbox are probably getting as crowded as mine are. Appeals from organizations you’ve supported. And appeals from new organizations, hoping to grab your attention. It’s overwhelming to you, a professional. Imagine how it feels to your kind donors. Plus, we’re living in an age of […]
The new way to fundraise? Trust your mail.
So, have all the cool kids moved to digital? Is AI going to replace human communication? (Don’t get me started on that one…) And is mail so yesterday? Sometimes it seems like that’s what I’m hearing. And I often feel like a grandma, warning people not to move everything online. But grandma or not, I’ll […]
12 human quirks you can use to fundraise better
We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
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