Google Ad Grants: How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the Google Ad Grants program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and […]
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
Is your nonprofit ready to change hearts?
We are at a crisis point. We, meaning the country (mine is the US). We, meaning the world. We, meaning our health, our economy, our politics, our nonprofit sector. In short, there’s a lot of scary mess out there, folks. But… times like this are also often pivot points. Will the pandemic finally move us […]
Why Your Donation Page Underperforms (and How to Fix It)
Your donation page matters – a lot Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving […]
Pay attention! You need these relationships if you want fundraising to succeed
Silos are death to fundraising relationships The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer […]
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