Your donors want to feel understood. Especially now. Coronavirus has been here in the US for about 7 months now. And it feels like years, doesn’t it? (Do you look at old television shows or movies and feel the urge to yell at the actors to get a mask on? Me too. I wonder how […]
Hiring a fundraising copywriter?
How to get the most from your investment Do you need a good fundraising copywriter? If your fundraising plan includes individual donors, you should have a direct mail program. The size and scale of your program may vary, but unless you can keep in contact personally with every donor, direct mail is smart. But perhaps […]
How serious are you about monthly giving?
Monthly giving? I mean, for real, how much of your attention is given to creating, sustaining, growing a monthly giving program at your organization? I don’t mean a checkbox on a reply form, though that’s nice. I mean serious, intentional action to persuade your donors to support your work monthly. I ask because monthly donors […]
Getting grief about your year-end appeal?
Here are your answers to common complaints Right now, someone in your organization, or an outside expert, is busy writing your important year-end appeal. And a lot of other people are sharpening their red pencils. I have been responding to copy criticism for decades. And the critiques are often along the same lines, time after […]
How to write something worth reading
If you are going to make me read something twice, it had damned well better be worth it! ~Gordon Wickstrom If you want to write something worth reading, listen to Gordon. Gordon was one of my absolute favorite professors in college. He taught Shakespeare and modern drama, and Irish drama. I lapped it all up. […]
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