Goosebumps. We’ve all had them. Sometimes it’s just a reaction to cold. But I’m talking about the other ones. You know what I mean. The ones that break out when we’re really moved. The feeling you get when you stare at a starry sky and think about how huge the universe is. Our involuntary reaction […]
Can you feel it? How you can use the power of metaphor
How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]
The birds and bees of fundraising
“Mommy, where do major donors come from?” Well, dear, it’s a very special story. And you’re old enough now for me to share it with you. It begins with a group of people. They decide to work together to make something better. To be kinder to people or animals. To make beautiful things that everyone […]
In defense of GivingTuesday
In a recent blog post on this very website, Mary Cahalane wrote a piece entitled GivingTuesday is a day, not a strategy. I always enjoy Mary’s writing and I would say that nearly 99% of the time I am lock step with her around her thoughts. Yet on this particular item, I felt like I […]
Getting Your Board on Board for a Capital Campaign
My brilliant friends at Capital Campaign Toolkit agreed to share their smarts with you. Read on! At the Capital Campaign Toolkit, we empower nonprofit executives and development professionals with the tools and strategies they need to conduct a successful capital campaign. One often overlooked (but critically important) part of that preparation involves board buy-in and […]
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