You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors. This way of thinking is key to creating an effective donor attraction campaign, so […]
How Changing your Mindset Will Help You Attract New Donors
Do you want to attract new donors? When it comes to fundraising, investing in your relationship with current donors is the most important (and effective) thing to do. Just as in business, it costs five times more to acquire a new customer than to retain one. Yet every year, every nonprofit loses donors, and if […]
What you need to know about before and after
Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]
How to feel more confident
Confidence. About a year ago, I saved an article. Just tucked it away in a file. Written by Margie Warrell, the article is titled: The Confidence Gap: Six Ways Women Can Dismantle The Hurdles In Their Own Heads. Though her focus is on women, this may be a topic you have considered whatever your gender. […]
Donor touches? Paper is still your best bet
Donor touches matter and paper is still your best bet. I have been seeing a lot of articles during the past year about COVID and work. Specifically, about how the pandemic has changed the way we work and the way we communicate. And honestly, how not? Organizations that were tied to an in-person environment had […]
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