Donor touches matter and paper is still your best bet. I have been seeing a lot of articles during the past year about COVID and work. Specifically, about how the pandemic has changed the way we work and the way we communicate. And honestly, how not? Organizations that were tied to an in-person environment had […]
Create a photobank this year
If you don’t already have one, put creating a photobank on your to-do list. Though it should pain me – a writer – to say this, it’s true: one great photo says more than words can. An image communicates much faster – long before words make their way to our brains. More of us are […]
What’s in a name? Respect
Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]
How to use awe to raise more money
Goosebumps. We’ve all had them. Sometimes it’s just a reaction to cold. But I’m talking about the other ones. You know what I mean. The ones that break out when we’re really moved. The feeling you get when you stare at a starry sky and think about how huge the universe is. Our involuntary reaction […]
Can you feel it? How you can use the power of metaphor
How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]
- « Previous Page
- 1
- …
- 34
- 35
- 36
- 37
- 38
- …
- 110
- Next Page »