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Fundraisers: use stories, not statistics

The human mind is a wanderer by nature. The daydream is the mind’s default state. Jonathan Gottschall What do you like to read? I read a scary book recently. Dystopic, feminist, infuriating. And compelling. (Gather the Daughters, by Jennie Melamed) But it did what I look to fiction to do. It took me away, to […]

Filed Under: Blog, Donor communications Tagged With: donor communications, fundraising appeal, storytelling 8 Comments

So you want to change the world

We all have our causes. Those of us who choose a nonprofit career usually do, at least in part, because we want to help make something better or more beautiful. We’re eager world-changers. And that’s a wonderful thing to be! Change? Here’s what might work… and what probably won’t You have a cause or two […]

Filed Under: Blog, Donor communications Tagged With: communications, Donors, Fundraising 1 Comment

Dear nonprofits: Are you simply getting less, faster?

Nonprofits are experts at making do. We pride ourselves on doing more with less. Small budgets. Smaller staff. Tight control of paper clip usage. (You’re nodding now, aren’t you? And if you aren’t, congratulations!) And there’s nothing at all wrong with being careful about how we use the money given to us. We must be […]

Filed Under: Blog, Fundraising, Nonprofits Tagged With: Fundraising, nonprofit budgets, nonprofit spending 2 Comments

How to handle a bully

Lately, we’ve seen a rash of stories about the problem of bullying in nonprofit organizations. Yes, these organizations meant to make the world a better place can be the place where people are made to feel awful. We’re not at all exempt. Sometimes, I think we might be more at risk. During a Twitter conversation […]

Filed Under: Blog, Caring for yourself Tagged With: bullying, emotional health, Nonprofit 2 Comments

5 Steps to Create a Donor Attraction Campaign

You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors.  This way of thinking is key to creating an effective donor attraction campaign, so […]

Filed Under: Blog, Donors, Marketing Communications Tagged With: attract new donors, new donors 1 Comment

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