We all have our causes. Those of us who choose a nonprofit career usually do, at least in part, because we want to help make something better or more beautiful. We’re eager world-changers. And that’s a wonderful thing to be! Change? Here’s what might work… and what probably won’t You have a cause or two […]
Dear nonprofits: Are you simply getting less, faster?
Nonprofits are experts at making do. We pride ourselves on doing more with less. Small budgets. Smaller staff. Tight control of paper clip usage. (You’re nodding now, aren’t you? And if you aren’t, congratulations!) And there’s nothing at all wrong with being careful about how we use the money given to us. We must be […]
How to handle a bully
Lately, we’ve seen a rash of stories about the problem of bullying in nonprofit organizations. Yes, these organizations meant to make the world a better place can be the place where people are made to feel awful. We’re not at all exempt. Sometimes, I think we might be more at risk. During a Twitter conversation […]
5 Steps to Create a Donor Attraction Campaign
You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors. This way of thinking is key to creating an effective donor attraction campaign, so […]
How Changing your Mindset Will Help You Attract New Donors
Do you want to attract new donors? When it comes to fundraising, investing in your relationship with current donors is the most important (and effective) thing to do. Just as in business, it costs five times more to acquire a new customer than to retain one. Yet every year, every nonprofit loses donors, and if […]
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