We are at a crisis point. We, meaning the country (mine is the US). We, meaning the world. We, meaning our health, our economy, our politics, our nonprofit sector. In short, there’s a lot of scary mess out there, folks. But… times like this are also often pivot points. Will the pandemic finally move us […]
Why Your Donation Page Underperforms (and How to Fix It)
Your donation page matters – a lot Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving […]
Pay attention! You need these relationships if you want fundraising to succeed
Silos are death to fundraising relationships The more we learn about what works in fundraising today, the more we’re encouraged to focus on the donor’s journey or the donor’s experience. Customer service – something that has always been important – is suddenly getting more notice. That’s a really good thing. One thing guaranteed to hurt customer […]
Why human connection still matters in fundraising
Where’s the human connection? News around charity fundraising sounds bleak. The Guardian posted an article warning of an unprecedented crisis and stated that “expected losses for the sector [are] likely to run into hundreds of millions of pounds, and many organisations [are] already struggling financially”. While COVID-19 may have accelerated the crisis in the NFP […]
What are you doing now to welcome new donors?
Are you welcoming your new donors well? If you’ve been busy fundraising this year, you may have found what many have: donors are being generous. They’re responding to emergency campaigns. They want to do something… and those organizations that provide something good to do are benefitting. So you may have attracted a group of new-to-you […]
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