Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]
Google Ad Grants – How to Get in, and 10 Best Practices for Success
Google Ad Grants: How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the Google Ad Grants program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and […]
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
Is your nonprofit ready to change hearts?
We are at a crisis point. We, meaning the country (mine is the US). We, meaning the world. We, meaning our health, our economy, our politics, our nonprofit sector. In short, there’s a lot of scary mess out there, folks. But… times like this are also often pivot points. Will the pandemic finally move us […]
Why Your Donation Page Underperforms (and How to Fix It)
Your donation page matters – a lot Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving […]
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