As the years go by, donors’ expectations evolve. For nonprofits looking to connect with their audiences in 2025, this means tailoring your outreach experience to their expectations and centering them in your marketing strategy. But how can your nonprofit speak to every individual donor? Nonprofits use individualized strategies for forging relationships with major donors. But […]
Why aren’t nonprofits getting the recognition they deserve?
Attention, please! When you work at a nonprofit, long hours and tons of responsibility go with the territory. It’s not about making money or getting accolades; it’s about creating an impact. You’re working hard, you’re making a difference. But your friends, family, and sometimes even colleagues don’t have a clear idea of what you do. […]
5 Steps to Create a Donor Attraction Campaign
You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors. This way of thinking is key to creating an effective donor attraction campaign, so […]
How Changing your Mindset Will Help You Attract New Donors
Do you want to attract new donors? When it comes to fundraising, investing in your relationship with current donors is the most important (and effective) thing to do. Just as in business, it costs five times more to acquire a new customer than to retain one. Yet every year, every nonprofit loses donors, and if […]
Google Ad Grants – How to Get in, and 10 Best Practices for Success
Google Ad Grants: How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the Google Ad Grants program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and […]