Do you have a shelf full of fundraising books you’ve skimmed, but not read? Is there always something more pressing to do? Or even the siren call of reading that isn’t about work? I want to share a book that you’ll find delightful and practical today. Yes, Lisa Sargent has written her book. And oh, […]
Unlock your impact: try a donor survey today!
Do you want to know what your donors think? Do you want them to know you care what they think? Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. (You […]
Why you need a great ask at year-end
We’re heading into the year-end flurry of fundraising. What’s your ask? Tis the season, and fundraisers everywhere are preparing. What’s your year-end ask? It’s also the season for multiple “giving days”… like GivingTuesday or December 31st. I hope you’re already polishing up the last details of your year-end campaign. But before you mail anything or […]
Why is it so damned hard to say thank you?
Why is it so hard to say thank you? We spend a lot of time thinking about how to raise more money. We labor over the appeal: the language, the images, the right ask. And then, too often, we treat the thank you as an afterthought. It’s not that hard to write a good, emotional […]
Why fundraising communication is different
The focus is different in fundraising This is a big difference that can cause friction in your organization. Fundraising communication is about the donor and the beneficiary. Your organization fades into the background. You’re a means to a meaningful end. That’s why “branding” is less important in fundraising. Yes, you need to build trust in […]
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