If you’re a fundraiser, telling a good story is a skill you need. Why? The simplest answer is that stories – not facts – are how we make decisions. But there are lots of delicious layers to that answer. Stories are how we relate Facts – especially statistics – light up a part of our […]
If you want to raise more money, tell me a story
Storytelling rightfully gets lots of attention After all, human beings communicate through stories – and always have. You probably know someone who is a terrific storyteller. I’ve got a friend with a real gift for it. It doesn’t matter whether she’s telling me about a life-or-death situation or a trip to the grocery store. Either […]
Can you build a relationship on paper?
Paper? I think you can. So, I was born in the Stone Age. I grew up without personal computers, mobile phones, or social media. A phone call to the next town was expensive. I kept in touch with my cousin in Ohio and friends I met at camp with letters on paper. Later, I traded […]
Transform New Donors into Lasting Partners: Start Here!
New donors! You’ve done well. The last few months were busy ones. And the last few weeks of the year? Well, busy doesn’t begin to describe it. But you’ve welcomed new people to your cause, and that’s wonderful! Now: Keeping those new donors is critical, of course. But it also makes the question more pressing: […]
You can put more heart into your fundraising today
Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads. Does that mean every one of your donors needs to be someone you know personally? […]
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