The best stories are personal If your organization wants to communicate well with donors – in a way that moves them to feel connected to your mission – you’ll need stories. Stories are how we relate… and have been forever. It’s a human thing. Consider Neanderthal cave art. Even before we were Homo sapiens, we […]
HOW to tell me a story
If you’re a fundraiser, telling a good story is a skill you need. Why? The simplest answer is that stories – not facts – are how we make decisions. But there are lots of delicious layers to that answer. Stories are how we relate Facts – especially statistics – light up a part of our […]
If you want to raise more money, tell me a story
Storytelling rightfully gets lots of attention After all, human beings communicate through stories – and always have. You probably know someone who is a terrific storyteller. I’ve got a friend with a real gift for it. It doesn’t matter whether she’s telling me about a life-or-death situation or a trip to the grocery store. Either […]
Can you build a relationship on paper?
Paper? I think you can. So, I was born in the Stone Age. I grew up without personal computers, mobile phones, or social media. A phone call to the next town was expensive. I kept in touch with my cousin in Ohio and friends I met at camp with letters on paper. Later, I traded […]
Transform New Donors into Lasting Partners: Start Here!
New donors! You’ve done well. The last few months were busy ones. And the last few weeks of the year? Well, busy doesn’t begin to describe it. But you’ve welcomed new people to your cause, and that’s wonderful! Now: Keeping those new donors is critical, of course. But it also makes the question more pressing: […]
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