It’s fun when something you should do is also something you enjoy doing. I’ve grown to truly enjoy sending hand-written thanks (and other notes) to our donors. It’s partly the challenge. For instance, after the end of the year, I had more than 70 in a backlog. That was one marathon note-writing session! But I […]
Year-end YIKES? Keep this in mind.
Is year-end fundraising keeping you up at night? If you haven’t got your plan down for the end of the year giving season, you’re going to have to improvise. That’s when some experience can help. Like an athlete’s muscle memory, good instincts can get you through. Here are some things I’ve learned over the years. […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
Are you available to donors?
Are you available to donors? Can they reach you when they want to connect? I’ve written about a few badly done gift acknowledgments, here and here. I didn’t want to shame the organizations, so I omitted their names. But after each post, a colleague urged me to contact the offending organization. These organizations deserve to […]
People, this is NOT a thank you!
People, this is NOT a thank you. This is a poorly done appeal badly disguised as a gift acknowledgment. There’s no gratitude here. And there’s no reason to give, either. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the […]
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