Understanding donor identity will strengthen your fundraising. My daughter graduated from Oberlin College. At the ceremony, speakers repeatedly encouraged the grads to go change the world. They were greeted with loud cheers. It was obvious that from alumni to faculty, to graduating students and their younger friends, Oberlin has a strong sense of self. It’s […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
Maximising Small Donations: How to Inspire Supporters to Give More
The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
Happiness is a gift you can give
You’re a fundraiser. And when your work means communicating with donors, you probably think about the gifts you hope your organization will receive. But have you thought about the gifts you can give? I’m not talking about stickers, keychains, or the like. I’m talking about something much more meaningful. Something that can build relationships. We […]
How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)
As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […]
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