Are you getting between donors and your mission? With the best possible intentions, you just might be. It’s the curse of knowledge that every dedicated fundraiser develops. You know your organization’s work, inside and out. (You have to if you’re going to do a great job – so I know you do!) You understand the […]
4 Ways to Turn One-Time Donors Into Long-Term Supporters
You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
Donor identity: How do your donors see themselves?
Understanding donor identity will strengthen your fundraising. My daughter graduated from Oberlin College. At the ceremony, speakers repeatedly encouraged the grads to go change the world. They were greeted with loud cheers. It was obvious that from alumni to faculty, to graduating students and their younger friends, Oberlin has a strong sense of self. It’s […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
Maximising Small Donations: How to Inspire Supporters to Give More
The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
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