Are your donors eager to be part of the show? How’s your organization performing? Are donors part of your show? My husband and I went to a Jackson Browne concert recently. Now, I’m about to make myself look foolish. But enjoy it and stick with me, will you? I’ve been seeing JB since high school. […]
Nonprofits: Why you should stop trying and start doing
Nonprofits: Why you should stop trying and start doing Are you achieving your mission – or only trying? Last month, I read an article advising women to eliminate the word “just” from their vocabulary. The author explains why the word was bothering her: I am all about respectful communication. Yet I began to notice that […]
Want to know how to cure donor fatigue?
Want to know how to cure donor fatigue? Donor fatigue. Is it real? I don’t buy it. To me, it’s a cop-out. An excuse for bad fundraising. Look, I’m sure many donors are tired of the solicitations they receive. But that’s because so much of what they get is irrelevant to them. Sending fewer appeals […]
Why Mr. Spock can’t raise money
Why Mr. Spock can’t raise money Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part […]
How to start an annual giving program
What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]