You can do better than the appeal we recently received at home. Really! And you probably do already. This was a cold appeal. And they’re definitely harder to craft. You don’t know the audience as well, for one thing. This appeal was also from a large, well-known organization. Sigh. And it’s mostly a brag-fest. They […]
4 Ways to Turn One-Time Donors Into Long-Term Supporters
You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
12 human quirks you can use to fundraise better
We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
Maximising Small Donations: How to Inspire Supporters to Give More
The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
Zoom in for more effective stories
Zoom in… How close can you get? If you want to write better, one resource I love is the Very Good Copy newsletter from Eddie Shleyner. Recently, he wrote about photography and zooming in to get a better image. He quoted photographer Robert Capa: “If your pictures aren’t good enough, you’re not close enough.” Getting […]
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