Do you want your donors to stick around? Donor retention continues (rightly) to be a hot topic. It risks being like the weather, though: everybody’s talking about it, but nobody’s doing anything about it. Let me share an example from my past. I thought about an organization I used to work for. Riverfront Recapture built and programs […]
What, exactly, are you waiting for?
What, exactly, are you waiting for? Stop waiting and start moving! I was fortunate to view a webinar provided by Pamela Grow’s Simple Development Systems membership program. The presenter was the amazing Leah Eustace of Good Works. She talked to us about bequest fundraising for small shops. Yes, you read that right. As I listened […]
Are you ignoring your annual fund?
Are you ignoring your annual fund? The Chronicle of Philanthropy recently reported: Some 77 percent of organizations with an annual fund meet total fundraising goals as compared to just 55 percent of organizations without such a fund, according to a new report on the impact of annual-fund campaigns in overall fundraising. I know you’re focused […]
What good politicians can teach us
I’ll admit to being a political junkie. I’ll be glued to the set tonight, watching returns until I fall asleep. The drama is better than most entertainment television has to offer. And of course, the stakes are huge. Think about all the people who don’t vote. In the US, only about 40% of people vote in […]
If I was really your friend, you’d know my name
If I was really your friend, you’d know my name, right? You’re busy now, getting those appeals ready for the most wonderful time of the year. I know how busy it can get. But don’t forget the role good data and personalization play in your success or failure. I’m amazed at how many “Dear Friend” […]
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