Is it serendipity or do we make our own luck? Many years ago, I was doing one of my favorite tasks – opening the mail. I bet you know what I mean. It’s a whole lot of fun to see a stack of appeal returns waiting for you. One day, I opened an envelope to […]
Do and do not for 2016
A new year. Time to hit the reset button. It’s a good thing to stop, think about what we’ve done, and contemplate how to do better. So here are my suggestions for your new year. Do make the time now to clean up your database. Bad data is bad fundraising. Make sure your records are […]
Do you want to be good enough?
Do you want to be good enough? It’s Christmas week. I don’t have a post ready to go. Instead, I’ve been busy thinking and shopping and running through lists in my head. I get lovely cards from friends every day. I haven’t even taken a picture of my kids yet. And if I get around […]
Are you trying to make me cry?
Are you trying to make me cry? It keeps happening. And it makes me sad. And a little cranky. Newsletters or other pieces, intended for donors. That have forgotten they’re intended for donors. So I apologize if I’m repeating myself. (Then again, we know how effective repetition is, right?) But I see it, over and […]
7 easy ways to keep your donors out
7 easy ways to keep your donors out Oh, you don’t want to keep them away? I know you’re working hard right now to make the most of the last few weeks of the year. Your website is an important part of the plan. But are you seeing with your donors’ eyes? You might be surprised […]
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